Just some of the delicious food we were able to sample!
The Sainsbury's Try Me team gave demonstrations throughout the day.
A selection of Sainsbury's Taste the Difference goodies for Christmas and New Year there was also opportunity to taste party food, indulgent desserts, cheese and wine.
New to the show this year was the Sainsbury's Village. Here you could meet some of the producers who bring us some fantastic products. I was guided through a flavoured sea salt tasting with the Cornish Sea Salt Company including garlic, onion, chilli, smoked, salt and pepper and the original Cornish Sea Salt. These products can be purchased in Sainsbury's supermarkets.
Beautifully decorated frying pans.
Vibrant Fruit Twist Drinks.
Wharfe Valley Flavoured Rapeseed Oil.
Liquorice in so many colours and flavours it was difficult to make a choice.
Olive fans were spoilt for choice there were just so many to choose from.
Spice Boys - one of my favourite stands.
Great British Bake Off - I looked forward to watching this on TV every week.
World Cheese Awards 2011 with over 2,500 cheeses on display!
We were also treated to seats in the Sainsbury's Supertheatre to see the MasterChef Champions League starring Mat Follas vs Tim Anderson, compered by John Torode and Gregg Wallace which was great fun.
A snapshot of my very enjoyable day at the Birmingham Winter 2011 BBC GoodFood Show. There was also a drinks area but I must admit to favouring food.
Thank you to Sainsbury's for a great day out.