7 Apr 2014

Sponsored Video - #getsquashd with Robinsons



Grab your straw, some cool water and hold on tight – we’re going for a ride!

Robinsons (the squash peeps) challenged Framestore, the Oscar winning VFX team behind Gravity to #GETSQUASHD in Zero Gravity. Could they rise to the challenge?

In this short video, you might not see George Clooney, Sandra Bullock or even the Muppets, but you will be taken in a plane to a point of zero gravity. Then the #getsquashd stunt begins!

Now it’s time to unfasten your seatbelt! We see the lid of a metallic case pop open and numerous pouches of Robinsons Squash'd set free to experience their own zero gravity moment. A balloon is popped to release water which mostly stays together as one blob and impressively, it’s then infused with a dash of Robinsons Squash'd making it go a lovely bright wobbly orange before being sucked up through a straw. Seeing really is believing!

Robinsons are challenging us to make their new Squash'd in unexpected ways and if you click through to their site, you’ll see some very funny clips of people doing just that – off the road 4x4 cars in Scotland, football freestylers and hula hooping girls all give it a go.

It looks like a fun drink, which I’ll be trying in my office! Perhaps I’ll do it in a client meeting on Tuesday just to get a reaction;)

Enjoy all of the challenges and add your own. Plus #GETSQUASHD to win a GoPro Hero3 over on the Robinson Get Squashed website.

Disclaimer: This post has been sponsored by Robinsons, but all thoughts are our own.