24 Feb 2014

Sponsored Video: #freethejoy with Cadbury Dairy Milk



Watch James perform the ultimate lip-sync to Estelle's Free through the streets of London helped by the great British public and a little bit of Cadbury Dairy Milk.

So who has had enough of all the doom and gloom of late? With so much rain and stormy skies since Christmas, I’ve certainly had my fill of the colour grey and I’m now looking forward to happy spring days full of alfresco dining and maybe even a spot of sunshine ;0)

It seems like this melancholy has been the mood of the nation for a while and cheeky chappy James Corden, who presented the Brit Awards this week, has captured it well in a very funny new commercial.

James starts the day being pushed and shoved into by strangers going about their business on a typical London street, but with a little bit of Cadbury Dairy Milk inside him, his day just gets better and better as he lip-sync's Estelle's poppy number 'Free' through London town. It's an infectious pop tune with lot's of get up and go, and as James perks up, he literally frees the joy in others as well. One minute he is on a park bench clapping his hands in time with happy grandmas and later he is splashing in a puddle and hanging out with teenagers. There is definitely a slight nod to Gene Kelly’s ‘I’m Singing in the Rain’ – yet it’s a very British rendition!

This video certainly got me moving and shaking in the kitchen as I prepared my shopping list for a weekend of good food and indulgent treats. Do tell me what you’ll be doing as part of yours and I hope you 'free the joy' as well.

Disclaimer: This post has been sponsored by Cadbury, but all thoughts are our own.